The established model of the internet and the rules around data, its lifeblood, are being re-written. We’ve all lost control, and companies’ lakes of personal data are turning toxic with rising penalties and weaponised privacy rights.
The complexity of the AdTech ecosystem and its mostly automated practices long ago exceeded the capacity of the human brain to understand them in detail, and in that space uncertainty, doubt and conspiracy theories have grown.
This means a situation where people are increasingly concerned about their data and online identities: 78% believe businesses get the best value from data exchange, and 65% that they have lost control of their personal data. Trust has been badly damaged.
The Tapmydata solution is a framework of tools, ledger and decentralised protocol for people to reclaim their digital identity, crystallise unique, verified elements of consent in an NFT and provide a new, transparent channel for legitimate counterparties to blend data and exchange value.
|Type||ERC20 – Ethereum|
|Token Sale Hard Cap||$ 15,000,000|
|Token Sale Soft Cap||TBD|
|Initial Token Price||1,000,000,000|
|Project Funding||Starting price 1 token = $1|
You can join hundreds of organisations using Tapmydata to rebuild trust without signing up to any terms and conditions, and basic access is free. Either Get Started Now on your own or use the form below to request a demo and one of our team will give you a short run through of the platform and share how the system is being used by our clients and partners.
TAP is Tapmydata’s native protocol token and is issued by TAP Protocol Ltd.
Token Name – Tapmydata
Token Ticker – TAP
Token Type – ERC20
Initial Supply – 100,000,000
Maximum Supply – 100,000,000
Technology has driven a data explosion, with most of it created in just the last 2 years. We’ve all lost control, and organisations’ lakes of personal data are turning toxic, with rising fines and GDPR rights being weaponised. Businesses are using methods and tools which don’t scale, and aren’t secure. Trust has been badly damaged, but it is renewable.
Companies struggle to exchange personal info and credentials in any context – breaking the customer experience. They offer a channel for communication to flow around a need to share data, consisting of an app for people to exercise their rights, a secure wallet, and a web portal for businesses to manage requests and share data.
Let’s take the example of data rights: most organisations take a traditional, compliance-focused approach to this challenge involving details buried in privacy policies, web forms, email exchanges and letters via ‘snail mail’. Gartner estimates each request processed in this way cost $1,400, and the volumes are rising steadily….
- Push a ‘case’ to a customer; rights request, client onboarding, location safeguarding check-in
- Customised auto-responses give individuals a threshold level of information on data you hold direct to their ‘phone, without compromising security
- Replace email exchanges with secure chat, AI-driven responses outside office hours
- Built-in identity verification assurance
- Statement of record to the blockchain with full audit trail
One of the challenges in sharing data is establishing individuals’ identity. This is a requirement of GDPR and CCPA, but the proof demanded by organisations is often inappropriate for the task and can significantly raise their own level of risk.
For use cases like data rights, location check-in and volunteer onboarding, we offer our own, light-touch ID verification and biometric technology to create a unique set of credentials where a full KYC solution is not appropriate.
- Easy to use – ‘consumer grade’ technology
- Total security with end-to-end encryption
- Privacy by Design from inception
- Open API & Third-party integrations with leading CRM platforms