The Best Super Bowl Commercials Of All Time is not only a showcase for football greatness but also an iconic platform for some of the most memorable and impactful commercials in advertising history. From heartwarming narratives to hilarious antics, the best Super Bowl commercials of all time have left a lasting impression on viewers worldwide.
Classics like Apple’s “1984” commercial, introducing the Macintosh computer, and Coca-Cola’s “Mean Joe Greene” ad have become cultural touchstones. More recent favorites include Volkswagen’s “The Force,” featuring a young Darth Vader, and Budweiser’s “Puppy Love,” tugging at heartstrings with its tale of friendship. These commercials not only entertain but also resonate with audiences, demonstrating the power of storytelling and creativity in advertising on the grandest stage of all, the Super Bowl.
Here is list of Best Super Bowl Commercials Of All Time
- Betty White (Snickers)
- Frogs (Budweiser)
- Puppy Love (Budweiser)
- Like a Girl (Procter & Gamble’s Always)
- Hare Jordan” — Nike (1993)
- Parisian Love” — Google (2010)
- Wassup!” — Budweiser (2000)
- Cat Herding” — EDS (2000)
- Cast Away” — FedEx (2006)
- Talking Babies” — E*Trade (2008)
10 Best Super Bowl Commercials Of All Time
1. Betty White (Snickers)
One of the most beloved and memorable Super Bowl commercials of all time features the iconic actress Betty White in Snickers’ “You’re Not You When You’re Hungry” campaign. In this ad, Betty White portrays a football player who appears to be uncharacteristically grumpy and ineffective on the field due to hunger. As the team struggles, a fellow player offers her a Snickers bar, instantly transforming her back into her energetic and competitive self.
Betty White’s comedic timing and charm shine through as she delivers the unforgettable line, “That’s not what your girlfriend said.” This commercial not only garnered laughs but also became a cultural phenomenon, solidifying Betty White’s status as a comedic legend and showcasing the power of a well-executed Super Bowl advertisement.
2. Frogs (Budweiser)
One of the most iconic and enduring Super Bowl commercials of all time is Budweiser’s “Frogs” ad. Launched in 1995, this unforgettable commercial features a group of Budweiser frogs croaking “Bud,” “Weis,” and “Er” in harmony as they sit atop lily pads in a serene swamp setting. The simplicity and creativity of the concept captured the hearts and imaginations of viewers, making it an instant classic.
With its catchy jingle and whimsical animation, the “Frogs” commercial not only showcased Budweiser’s brand in a memorable way but also demonstrated the power of humor and creativity in advertising. Over two decades later, the Budweiser frogs remain synonymous with Super Bowl commercials and continue to be celebrated as one of the best ads in the game’s history.
3. Puppy Love (Budweiser)
Budweiser’s “Puppy Love” commercial, which aired during the 2014 Super Bowl, is widely regarded as one of the best ads in the game’s history. This heartwarming commercial tells the story of an unlikely friendship between a Clydesdale horse and a playful puppy. Set on a picturesque farm, the ad follows the bond that develops between the two animals as they overcome obstacles and form a close connection.
Against the backdrop of Passenger’s emotive song “Let Her Go,” the commercial tugs at viewers’ heartstrings, evoking feelings of warmth and nostalgia. With its touching narrative, beautiful cinematography, and uplifting message of friendship, “Puppy Love” struck a chord with audiences worldwide, cementing its place as a timeless classic in Super Bowl advertising.
4. Like a Girl (Procter & Gamble’s Always)
Procter & Gamble’s Always brand delivered a powerful and thought-provoking message with their “Like a Girl” commercial, which aired during the Super Bowl in 2015. This groundbreaking ad challenged societal stereotypes by highlighting the impact of language on self-esteem and confidence, particularly among young girls. Featuring interviews with people of all ages, the ad asked individuals to demonstrate what it means to do things “like a girl,” with many responding with exaggerated and demeaning gestures.
However, when young girls were asked the same question, they showcased strength, determination, and resilience. The commercial concluded with a powerful message urging viewers to rethink the meaning of “like a girl” and to embrace it as a symbol of strength and empowerment. With its poignant message and emotional impact, “Like a Girl” sparked important conversations about gender equality and empowerment, solidifying its place as one of the best Super Bowl commercials of all time.
5. Hare Jordan” — Nike (1993)
Nike’s “Hare Jordan” commercial, aired during the 1993 Super Bowl, seamlessly blended two iconic pop culture figures: Michael Jordan and Bugs Bunny. This groundbreaking ad brought together the world of basketball with the animated world of Looney Tunes in a captivating and imaginative way. In the commercial, Bugs Bunny challenges Michael Jordan to a high-stakes game of basketball, showcasing the talents of both athletes in a thrilling and comedic showdown.
With its innovative blend of live-action and animation, along with clever dialogue and dynamic visuals, “Hare Jordan” captured the imagination of viewers of all ages and became an instant classic. This iconic commercial not only promoted Nike’s brand and products but also showcased the enduring appeal and cultural significance of both Michael Jordan and Bugs Bunny, solidifying its place as one of the best Super Bowl commercials of all time.
6. Parisian Love” — Google (2010)
Google’s “Parisian Love” commercial, aired during the 2010 Super Bowl, captivated audiences with its simple yet poignant storytelling. The ad takes viewers on a journey through the search engine, showcasing a series of searches made by a user who falls in love, moves to Paris, and starts a family. Through a series of search queries such as “study abroad Paris France” and “how to assemble a crib,” the commercial beautifully illustrates the power of Google’s search engine in capturing life’s most meaningful moments.
With its heartfelt narrative, minimalist design, and emotive soundtrack, “Parisian Love” resonated deeply with viewers, highlighting the profound impact of technology in connecting people and shaping their lives. This iconic commercial not only showcased Google’s brand and services but also touched hearts and inspired audiences, earning its place as one of the best Super Bowl commercials of all time.
7. Wassup!” — Budweiser (2000)
Budweiser’s “Wassup!” commercial, debuted during the 2000 Super Bowl, quickly became a cultural phenomenon and remains one of the most memorable ads in Super Bowl history. The commercial features a group of friends casually greeting each other over the phone with the now-iconic catchphrase “Wassup!”
The simple yet infectious dialogue and humorous delivery struck a chord with audiences, spawning countless parodies and becoming a ubiquitous part of popular culture. With its relatable characters and lighthearted humor, the “Wassup!” commercial effectively showcased Budweiser’s brand in a fun and memorable way, earning its place as one of the best Super Bowl commercials of all time.
8. Cat Herding” — EDS (2000)
EDS’s “Cat Herding” commercial, debuted during the 2000 Super Bowl, is a humorous and imaginative take on the challenges of managing complex systems. The ad features a group of rugged cowboys herding cats across vast landscapes, symbolizing the difficulties of wrangling disparate elements and chaotic situations.
With its clever concept, stunning visuals, and witty narration, “Cat Herding” captured the attention of viewers and left a lasting impression. The commercial effectively conveyed EDS’s message about its ability to handle intricate technology solutions with skill and expertise, showcasing the company’s innovative approach in a memorable and entertaining manner. With its blend of humor and insight, “Cat Herding” stands as one of the best Super Bowl commercials of all time, demonstrating the power of creativity and storytelling in advertising.
9. Cast Away” — FedEx (2006)
FedEx’s “Cast Away” commercial, aired during the 2006 Super Bowl, cleverly capitalized on the popularity of the movie “Cast Away” starring Tom Hanks. In the ad, a FedEx employee, stranded on a deserted island resembling the one from the film, struggles to find a way to deliver a package. Using ingenious methods, including crafting a makeshift raft and training a crab to deliver the package, the employee demonstrates FedEx’s commitment to delivering packages reliably and efficiently, even in the most challenging circumstances.
With its witty humor, nods to the iconic movie, and clever integration of FedEx’s brand message, “Cast Away” captured the attention of viewers and left a lasting impression. This memorable commercial showcased FedEx’s dedication to innovation and problem-solving, earning its place as one of the best Super Bowl commercials of all time.
10. Talking Babies” — E*Trade (2008)
ETrade’s “Talking Babies” commercial, premiered during the 2008 Super Bowl, quickly became a viral sensation and remains one of the most memorable ads in Super Bowl history. The commercial features a group of babies, sitting in front of laptops and smartphones, engaging in adult conversations about investments and financial planning.
With their adorable yet surprisingly mature dialogue, the talking babies captivated audiences and effectively conveyed ETrade’s message about the accessibility and ease of online trading. The commercial’s blend of humor, cuteness, and clever messaging resonated with viewers, sparking conversations and generating widespread buzz. With its innovative concept and undeniable entertainment value, “Talking Babies” stands as one of the best Super Bowl commercials of all time, showcasing the power of creativity and humor in advertising.
How To Choose Best Super Bowl Commercials Of All Time
Choosing the best Super Bowl commercials of all time involves considering several key factors that contribute to their impact and memorability. Here’s how to make your selection:
Creativity and Originality: Look for commercials that stand out with innovative concepts, unique storytelling, and creative execution. Memorable ads often break new ground and leave a lasting impression with their fresh ideas.
Emotional Impact: Consider the commercials’ ability to evoke emotions such as laughter, nostalgia, joy, or even tears. The best ads resonate emotionally with viewers, forging a connection that lingers long after the game is over.
Relevance and Timeliness: Evaluate how well the commercials tap into the cultural zeitgeist or reflect current trends and issues. Ads that feel relevant to the moment or capture the spirit of the times tend to resonate more with audiences.
Memorability: Pay attention to commercials that are memorable and easily recalled even years after their debut. Whether through catchy slogans, memorable characters, or iconic imagery, the best ads leave a lasting mark on viewers’ minds.
Impact on Brand Perception: Consider how effectively the commercials convey the brand’s message and values while enhancing its image and reputation. The best Super Bowl ads not only entertain but also strengthen the brand’s relationship with consumers.
Social and Cultural Impact: Assess the commercials’ broader impact on popular culture and their ability to spark conversations, inspire parodies, or influence advertising trends. Ads that leave a lasting legacy beyond their initial airing are often considered the best of the best.
By considering these factors, you can identify and appreciate the best Super Bowl commercials of all time, recognizing their creativity, impact, and enduring appeal in the realm of advertising.
How is Best Super Bowl Commercials Of All Time user experience?
Certainly, here’s how the user experience of the best Super Bowl commercials of all time can be broken down into points:
intertainment Value: The commercials offer high entertainment value, often featuring captivating storylines, humor, or emotional resonance that keeps viewers engaged and entertained throughout.
Memorability: These commercials are memorable, leaving a lasting impression on viewers’ minds due to their unique concepts, catchy slogans, or iconic characters.
Emotional Impact: Many of the best Super Bowl commercials evoke strong emotions, such as laughter, joy, nostalgia, or even tears, providing a deeply moving experience for viewers.
Engagement: Viewers are actively engaged with these commercials, often discussing them with friends and family, sharing them on social media, or voting for their favorites in post-game polls.
Cultural Relevance: The commercials often tap into current trends, societal issues, or cultural moments, making them relevant and relatable to viewers.
Brand Connection: Despite being advertisements, the best Super Bowl commercials foster a positive connection between viewers and the brand, enhancing brand awareness and perception.
Social Sharing: Viewers are motivated to share these commercials with others, extending their reach and impact beyond the initial broadcast and fostering community engagement.
Legacy: These commercials leave a lasting legacy in the advertising industry, influencing future campaigns and becoming part of popular culture for years to come.
Overall, the user experience of the best Super Bowl commercials of all time is characterized by their ability to entertain, engage, and resonate with audiences, creating memorable moments that transcend the game itself.
Best Super Bowl Commercials Of All Time Conclusion
In conclusion, the best Super Bowl commercials of all time offer viewers an unforgettable and impactful experience. Through their creativity, humor, emotion, and cultural relevance, these commercials captivate audiences and leave a lasting impression that extends far beyond the game itself. From iconic catchphrases to heartwarming narratives, the best Super Bowl commercials entertain, engage, and resonate with viewers on a deep level, fostering connections between brands and consumers while becoming enduring fixtures in popular culture.
Whether evoking laughter, tears, or nostalgia, these commercials showcase the power of advertising to inspire, entertain, and leave a lasting legacy. As a beloved tradition of the Super Bowl, these commercials continue to shape the way we perceive and engage with brands, making them an integral part of the game day experience for viewers around the world.
Best Super Bowl Commercials Of All Time FAQ
What makes a Super Bowl commercial one of the best of all time?
A combination of factors contributes to a commercial’s greatness, including creativity, humor, emotion, cultural relevance, and its ability to leave a lasting impression on viewers.
How are the best Super Bowl commercials chosen?
The best Super Bowl commercials are often selected based on criteria such as entertainment value, memorability, emotional impact, cultural significance, and their lasting legacy in the advertising industry.
Are there any recurring themes or trends in the best Super Bowl commercials?
Yes, some common themes include humor, storytelling, celebrity endorsements, nostalgia, and innovative use of technology. Many of the best commercials also tap into current events or cultural moments to make them more relevant to viewers.
Do the best Super Bowl commercials always come from well-known brands?
Not necessarily. While many iconic commercials come from well-established brands with large advertising budgets, there have been instances where lesser-known brands or newcomers have created standout commercials that capture viewers’ attention and imagination.
How do Super Bowl commercials impact brand awareness and sales?
Super Bowl commercials provide brands with a unique opportunity to reach a massive audience and generate buzz around their products or services. While it’s difficult to measure direct sales impact, these commercials can significantly boost brand awareness, perception, and engagement with consumers.